Trusted.
Quality.
Scaled.
Atria offers advertisers access to the UK's most trusted editorial brands, making it easy to reach engaged audiences at scale in brand-safe, positive environments through one simple, premium marketplace.
Make an impact with Atria
In a crowded and complex media world, reaching audiences in safe, positive spaces has never been harder. Earning attention and inspiring action takes more than just placement, it takes trust.
That’s where Atria comes in.
Atria is a brand-new programmatic display marketplace built on much-loved and trusted editorial brands. Atria gives advertisers a quality advantage with access to editorial expertise that genuinely engages and inspires audiences.
Our brands are where advertising messages land with impact, where connections feel authentic, and where results speak for themselves.
Empower
your brand
Reaching 48% of UK adults, Atria brings together quality audiences at scale and connects advertisers with 33m engaged consumers in truly premium environments.
Atria delivers a return on quality.
Built on collaboration, transparency and accountability, Atria helps advertisers to build brand affinity, achieve standout and deliver measurable results with confidence.
Source: Ipsos iris - Nov 2025
Our audience
Atria Audiences are powered by Permutive, which uses first-party publisher data to create and continuously optimise high-performing audiences for our marketplace.
This allows advertisers to access standard IAB or highly granular first-party custom segments at scale across premium, brand-safe and fraud-free environments, including non-addressable inventory.
The result is a privacy-first, cookie-free targeting solution that delivers direct access to performance-driven audiences, with no intermediaries or hidden costs.
Projected IAB standardised audience sizes pre-launch – Jan 2026